![]() There are a few options you can try here, but they are not limited to the following examples. You won’t get anyone excited to read your cover letter by talking about where you found the position, why you are applying, or what you hope to gain from the job. Your goal here is to grab the reader’s attention, as with anything you write. This is also sometimes referred to as Awareness. It can help you to anticipate how a recruiter/employer will process through the “purchase” of your candidacy. ![]() The model helps you to put yourself in the mind of a customer, or in this case, an employer. AIDA stands for Attention, Interest, Desire, and Action, and each letter will serve as a paragraph in the letter. ![]() ![]() The AIDA model will serve as the structure for your new cover letter. ![]()
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